MyCollegeCalendar's first priority is the satisfaction of our users. The Advisory Board is a critical element in ensuring that we are listening to our user's needs, understanding their challenges and pain-points, and using their feedback to improve our systems and processes, add valuable functionality and enhance our comprehensive range of services. The AB meets regularly with senior members of MyCollegeCalendar's executive team to share best practices and perspectives in a practical and constructive roundtable debate.