Standard Ad Units

MyCollegeCalendar requires 2 full business days to test and prop standard ad creative submissions. Please allow ample time for this process prior to the ad start date.

Leaderboard Specifications:

* Size: 728 x 90
* Format: GIF, JPEG, SWF
* File size: Standard Creative 20k; Flash 30k
* Animation: 15 sec max, no loop max
* Alternate text: 5 words or less

Skyscraper Specifications:

* Siize: 160x600
* File format: GIF, JPEG, SWF
* File size: standard creative 20k; Flash 30k
* Animation: 15 sec max, no loop max
* Alternate text: 5 words or less

Standard Rectangle Specifications:

* Siize: 300x250
* File format: GIF, JPEG, SWF
* File size: standard creative 20k; Flash 30k
* Animation: 15 sec max, no loop max
* Alternate text: 5 words or less

All advertisers wishing to use Flash creatives must supply the following prior to testing:

* Flash SWF (14-18 Flash frames per second)
* Back-up default GIF or JPEG
* Click-through URLS

Rich Media Ads

MyCollegeCalendar accepts HTML JavaScript, Flash, Shockwave, Eyeblaster, Pointroll, United Virtualities, Unicast, Klipmart, DART Motif, Atlas Rich Media, AdInterax, Interpolis, Bluestreak, CommFlash and is always willing to consider new vendors not listed herein.

Lead time: Send at least 5 business days prior to viewing.

Availability: All standard ad units.
Iframes: Units will be served through an Iframe.
Restrictions: Ad can not take up more then 30% of the page size.
Serving Fees: Unless agency specifically states otherwise, third-party serving fees apply.
Initial Load: 30k max
Email: MyCollegeCalendar can accept digital files via email at bizdev@mycollegecalendar.org

Expandable Ad Guidelines:

* Must be user-initiated.
* Initial load must conform to our specifications (728x90 and 160x600 banners have a 30k max file size limit). Subsequent loads may go up to 100k (polite download only).
* Sound may be auto-initiated but a visible mute button is required
* Expandable limitations:
• Banner: 3x Vertical/Horizontal

Video Ads

MyCollegeCalendar requires all video files to be received at least 5 business days prior to viewing. Digital files are accepted via email and can be sent to bizdev@mycollegecalendar.org. Files can be served from other sources as well.

* Size: 300x250
* Duration: 30 seconds
* Preferred format: Flash
* Alternative accepted formats: QuickTime, Windows

Email Newsletter

MyCollegeCalendar requires 5 business days to test and prop newsletter creative prior to the scheduled drop date.

Size: 468x60
Format: GIF, JPEG
Size: 15k max
Animation: Not available

Special Advertising Packages

MyCollegeCalendar offers custom packages that may be tailored to the individual client's needs. This may include roadblocks, pop-ups, and targeted placements. Targeting may be based on geographical location, age, gender, or interests/keywords.

MyCollegeCalendar will supply additional specifications for unique opportunities on a per-case basis.